Our founder, Nina, began suffering from foot pain and suddenly couldn't wear her favorite heels. She tried everything but nothing worked with open strappy heels. Her doctor explained that the cushioning pad on the bottom of the foot decreases over time, making the foot more sensitive and the only way to prevent inflammation and pain is to wear soft rubber shoes or bulky inserts.
Nina wasn't willing to give up wearing beautiful shoes or suffer pain. She "thought outside the shoebox" and invented the FOOTCLOUD to re-cushion the foot.
We believe true beauty comes from within and when we feel our best, we look our best. And when we feel that we look our best we actually feel our best.
We're on a mission to help everyone fix their feet, wear their favorite shoes, and look and feel their very best, every day.