Our founder, Nina, began suffering from foot pain and suddenly couldn't wear her favorite heels. She tried everything but nothing worked with open strappy heels. Her doctor explained that the cushioning pad on the bottom of the foot decreases over time, making the foot more sensitive and the only way to prevent inflammation and pain is to wear soft rubber shoes or bulky inserts.

Nina wasn't willing to give up wearing beautiful shoes or suffer pain. She "thought outside the shoebox" and invented the FOOTCLOUD to re-cushion the foot.